Måneskin

Måneskin won Eurovision in 2021 and did something no rock band had managed in years: put guitar music back on global pop playlists, in Italian, with a bassist and a swagger the genre had half-forgotten. Purists argued; the streams didn’t.

The lab tracks them as a distribution case study — whatever you think of the songs, they rebuilt a mainstream on-ramp to rock that every band on this atlas benefits from.